Digital Marketing Basics Course

The Galway Academy Digital Marketing Basics online course provides you with the essential information about effective digital marketing in the 21st century.

Marketing has come a long way since the age of print media and television marketing. In today’s world, data, analytics, targeting, and optimization are crucial to building successful marketing campaigns and getting a sizable market share.

Digital marketing is one of the most versatile and efficient ways of reaching your customers in a personal and meaningful way.

The scope of digital marketing is vast and there are a lot of things that go into making an effective digital marketing strategy, but if you follow all the best practices, then you can easily come up with a comprehensive digital marketing plan.

Galway Academy’s Digital Marketing Basics online course will teach you the key concepts of digital marketing, which you can use to reach your target audience.

Our Digital Marketing Basics online course contains 10 modules, including videos, PowerPoint and text components:

  • Module 1: The Digital Marketing Landscape
  • Module 2: Content Marketing
  • Module 3: Social Media Marketing – Part 1
  • Module 4: Social Media Marketing – Part 2
  • Module 5: Display Advertising
  • Module 6: Search Engine Optimization and Search Ads
  • Module 7: Email Marketing
  • Module 8: Influencer, User-Generated Content and Affiliate Marketing
  • Module 9: Marketing Strategy and Planning
  • Module 10: Analytics and Optimization

This self-guided course was designed to give you flexibility, so that you can study whenever and wherever it is convenient for you, using your laptop computer, desktop computer, tablet or smartphone with Internet access.

Each module has brief multiple choice quizzes to assess your understanding of the subject matter.

At the end of our Digital Marketing Basics online course, you will have the chance to review the course material and when you are ready, you can take the Final Exam to test your overall knowledge of the course. 

After you pass the Final Exam, you will receive a Galway Academy Certificate of Completion to indicate that you have mastered the course material.